Goal: Improving communication

This research area focuses on gauging employees’ perceptions of the authenticity behind their company’s giving efforts, which can significantly affect their engagement and the overall impact of the programs.

This research area explores the optimal frequency for holding giving campaigns and how different matching donation structures (e.g., employer matching employee donations) can motivate employees to contribute, potentially increasing overall donation volumes.

This research area looks into the correlation between the number of emails sent during a giving campaign and the employees’ engagement levels, seeking to find a balance that maximizes awareness without causing annoyance or disengagement.

This research area seeks to determine the optimal length of email content that leads to the highest engagement and action rates among employees during workplace giving initiatives. It aims to establish whether concise or more detailed emails are more effective in motivating employees to contribute to charitable causes.

This research area examines the effects of personalized vs. automated emails on employee response rates in giving campaigns, hypothesizing that personalized communications may lead to higher engagement and donation rates.

This research area would analyze the effectiveness of email as the exclusive medium for promoting workplace giving campaigns compared to strategies that incorporate multiple communication channels.